The story behind Haibao

Haibao is the mascot for the upcoming world Expo in 2010. We always though he was just a cheesey cartoon character. However, at the Urban Planning Museum, we did find out he has a somewhat interesting story.

Haibao is in the shape of the Chinese character for "people." The ocean blue color reflects the robust dynamism of China and the ocean-sized bosom of the Chinese people who embrace the whole world.

I particularly like the "ocean-sized bosom" part. (So many slogans or captions here are just too much.) Feel free to read the whole text in the photo below.